The same goes for the food and beverage and spa experience. While the exterior of the building blends well into the surroundings, we wanted to show the contrast effect by making the inside colorful and vibrant. “In launching the hotel project, we needed something cool and unconventional. I invite you to feel their wit and sense of aesthetic that blends Vietnamese elements with modern space and the welcoming aspect. In a city going through rapid change, Fusion deeply understands the region, mixes it with modernity, and eventually creates their own value. Fusion Suites Sai Gon to be introduced today is worth the attention for the same reason. There will be more attempts like this in the future. Hotels like Nuwa that have reinterpreted Korean’s appreciation for art and culture or Yuen Hotel that revived Japanese traditional Ryokan into the high-rise hotel in the heart of Tokyo are interesting examples. Hotels don’t just simply provide a physical space anymore it’s a medium that connects the region and people and functions as a core space that suggests a lifestyle and new experience. Furthermore, good places have to be able to offer fun surprises of discovering details to customers with information and insight. Delivering a story of the value of the space in a consistent manner is necessary to secure brand value. The trend where tourists make their own stories and fill the space with consistent context is more common these days.
People also pay more attention to the space for them to stay that reflects the region’s culture and history.
Rather than relying on the guidebook, looking for what locals enjoy and experiencing authentic local cultures has become the purpose of a trip. Technological advancements have connected the world closer and made some interesting changes in our travel patterns.
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